Privacy Policy

The data controller responsible for your personal data is:

We collect the following categories of personal data:

• Contact & enquiry data: name, email address, company name, project details — submitted via our contact form.
• Audit & research data: email address and website URL — submitted when requesting a free audit or product research brief.
• Usage data: pages visited, time on site, browser type, and IP address — collected automatically via cookies when you consent.

We use cookies to operate the website and — with your consent — to improve your experience and run advertising campaigns. The categories are:

• Necessary: Essential for the site to work. Always active, no consent required.
• Functional: Remembers your preferences (e.g. language). Active only with your consent.
• Statistical: Measures traffic and usage patterns (e.g. Google Analytics). Active only with your consent.
• Marketing: Used by advertising platforms (Meta Pixel, Google Ads tag) to show you relevant ads and measure campaign performance. Active only with your consent.

You can change or withdraw your cookie consent at any time by clicking the cookie icon in the bottom-left corner of any page.

We may share your data with the following processors, all of whom have Data Processing Agreements (DPAs) in place:

• Meta Platforms, Inc. — ad delivery and conversion tracking (Meta Pixel). Subject to EU–US Data Privacy Framework.
• Google LLC — analytics and ad measurement (Google Ads, GA4). Subject to EU–US Data Privacy Framework.
• Airtable, Inc. — CRM and lead storage.
• Vbout, Inc. — email marketing platform.

We do not sell your personal data to third parties.

We keep your personal data only as long as necessary for the purpose it was collected:

• Contact enquiries: up to 2 years after last communication.
• Marketing contacts: until you unsubscribe or request deletion.
• Analytics data: up to 14 months (Google Analytics default).

As a data subject in the EU/EEA you have the right to:

• Access — request a copy of the data we hold about you.
• Rectification — ask us to correct inaccurate data.
• Erasure— the “right to be forgotten”; request deletion of your data.
• Restriction — ask us to pause processing in certain circumstances.
• Portability — receive your data in a machine-readable format.
• Objection — object to processing based on legitimate interest or for direct marketing.
• Withdraw consent — withdraw any consent you have given at any time without affecting prior lawful processing.

To exercise any of these rights, email us at hello@skalanordic.com. We will respond within 30 days.

You also have the right to lodge a complaint with your national data protection authority. In Denmark this is Datatilsynet.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or destruction. All data is transmitted over HTTPS. Access to personal data is restricted to authorised personnel only.

We may update this Privacy Policy periodically. Material changes will be announced on this page with an updated “last updated” date. Continued use of the site after changes are posted constitutes acceptance of the revised policy.

Questions about this policy? Contact us at hello@skalanordic.com.